MARKETING STRATEGY • BRAND CONSULTING • MARKETING LEADERSHIP • CREATIVE SERVICES
Bring me your marketing question.
I help businesses, organizations, leadership teams, and marketing departments figure out what their marketing should be doing, why they’re doing it, and what they should do next.
Whether you need an outside perspective, a complete strategy, guidance for your marketing team, or help bringing an idea to life, I’ll help you determine the right path forward.
Come with a question. Leave with a plan.
You don’t have to know what marketing service you need.
Figuring that out is part of my job.
Bring me a question, a challenge, an idea, a goal, or an entire marketing operation that needs clearer direction.
Maybe you’re launching something new. Maybe your marketing isn’t producing the results you expected. Maybe your company has evolved but your brand hasn’t. Maybe your marketing department is doing a tremendous amount of work but needs stronger strategic direction.
Or maybe you just need an experienced marketing person you can call and ask: “What should we do?”
That’s where I come in. I look at the bigger picture, identify challenges and opportunities, establish priorities, and turn those insights into practical marketing strategies.
Ask. Plan. Grow.
ASK
Start with the question.
Marketing audits, consulting, troubleshooting, brainstorming, strategic advisory, second opinions, brand guidance, and an experienced outside perspective.
You don’t have to diagnose your own marketing problem before you contact me.
PLAN
Build the strategy.
Marketing strategy, brand positioning, campaigns, content strategy, launch planning, audience strategy, messaging, annual and quarterly planning, and practical roadmaps your team can actually use.
GROW
Put the strategy to work.
I can advise your team, help lead your marketing department, oversee a campaign, provide ongoing strategic support, or help execute through content, creative, outreach, partnerships, digital marketing, and more.
The strategy determines the services. The services don’t determine the strategy.
Marketing Leadership & Advisory
Sometimes a company has talented people doing the work but needs someone looking across the entire marketing operation.
I can work with leadership and internal teams to establish priorities, connect campaigns and channels to larger business goals, identify gaps and opportunities, and determine where resources should go next.
My role isn’t necessarily to replace an internal marketing team. Often, it’s to help that team succeed. In other situations, I can take on a more active marketing leadership role and help guide the department itself.
You work directly with me.
Plant & Promote is intentionally an independent consultancy.
When you work with Plant & Promote, you work directly with me, Jessie Portlock. I’m the person learning your business, asking questions, seeing the larger picture, developing recommendations, and helping determine what happens next.
When a project calls for additional expertise, I can bring trusted creative and technical specialists into the process. You get a strategic partner who understands the whole picture, with access to specialized expertise when you need it.
Good marketing isn’t about doing everything.
It’s about understanding what you’re trying to grow and making thoughtful decisions about what will help you get there.